We are excited to announce the second TEDxAmoskeagMillyard speaker, Kusum Ailawadi!

Kusum 2011

Kusum Ailawadi has spent twenty years studying our grocery shopping baskets. Armed with insights from what is offered up and purchased in the neighborhood supermarket or the club store on the outskirts of town, and at what prices, she evaluates changes in the pricing policy of packaged goods manufacturers like Procter & Gamble, assesses how profitable the promotions of retailers like CVS are, and reveals what works and what doesn’t for incumbent retailers when Walmart comes to town.  Her newest research examines the nutritional quality of our grocery shopping and shows how it is affected by our own mindset and the mindset of food marketers.

Kusum is the Charles Jordan 1911 TU’12 Professor of Marketing at the Tuck School of Business at Dartmouth College.  She has published widely in the best known academic marketing journals, won several best paper awards for her research, and been honored particularly for the relevance of her research to the practice of marketing. She also distills insights from her research for the business press in articles she has written for the Wall Street Journal, US News and World Report, Harvard Business Review, and other outlets.  She is currently working on a research-based book for managers on the uses and abuses of power in interactions between manufacturers and retailers. She speaks frequently at academic and industry forums throughout the US and Europe, and consults or conducts marketing training programs for companies in industries ranging from consumer goods and retailing to insurance and consulting.

Kusum is an academic trustee for the Marketing Science Institute and AiMark, organizations in the US and Europe respectively that bring together academics and marketing practitioners to facilitate research and idea exchange.  She is also a trustee at SNHU, a University that is becoming known throughout the US for its disruptive innovations in making higher education accessible and affordable for more Americans.

She received her B.Sc and MBA degrees from Delhi University and the Indian Institute of Management, respectively, and her Ph.D from the University of Virginia. She lives with her husband, Anand, and their two golden retriever kids, Taddy and Toffee, in Manchester, NH.  She enjoys hiking, cycling, and dancing with her husband, reading about different cultures, and eating (and sometimes cooking) foods from around the world.